ADCEB and ADNEC Group Join Forces to Boost Abu Dhabi’s Business Events Industry

 

Abu Dhabi is making strides in the global business events industry with the formation of a joint fund between the Abu Dhabi Convention and Exhibition Bureau (ADCEB) and ADNEC Group. The aim of the fund is to provide additional financial incentives and support to corporate meeting planners and incentive houses to drive increased B2B events and incentive travel in the emirate.

The joint fund is a continuation of ADCEB's strategy to harness public-private partnerships and create a robust ecosystem that supports the business events industry in the emirate. By partnering with ADNEC Group, which has an impressive portfolio of event, tourism, and hospitality assets, ADCEB is confident that they can create a comprehensive destination package that showcases the best of Abu Dhabi and attracts ever greater numbers of large-scale and high-profile events to the emirate.

According to Saleh Mohamed Al Geziry, Director-General for Tourism at DCT Abu Dhabi, "This partnership with ADNEC Group is a tremendous step in further solidifying our position as a leading global destination for business events of all kinds." The joint fund will offer financial incentives and support to international and domestic agencies interested in holding their events at the Abu Dhabi National Exhibition Centre.

The Managing Director and Group CEO of ADNEC Group, Humaid Matar Al Dhaheri, expressed his delight at the partnership, saying, "We are pleased to partner with the Abu Dhabi Convention and Exhibition Bureau to launch the joint fund for organisers of international corporate meetings and events, who are interested in holding their events at the Abu Dhabi National Exhibition Centre." He further added that the initiative is aimed at strengthening business tourism in Abu Dhabi and the UAE and attracting more companies to choose Abu Dhabi as an ideal destination for hosting meetings, conferences, exhibitions, and events.

ADCEB has several existing initiatives that have enhanced and accelerated the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in the emirate. One of these is Advantage Abu Dhabi Meetings & Incentives 2.0, an upgraded programme that stimulates MICE activities in the region. The MICE Agencies Reward Scheme, another initiative, targets intermediaries such as agencies, planners, and travel management companies with training, industry updates, and the latest products.


The ADCEB and ADNEC Group Joint Fund is an added tool for International and Domestic Agencies (DMCs and Event Planners) to promote Abu Dhabi and fill a gap in Advantage Abu Dhabi's support for groups of over 500 delegates. For events planned between 1st May 2023 and 31st December 2024, applicants can submit their inquiry/ Request For Proposal (RFP) to either ADCEB or ADNEC Group for eligibility of support towards their event(s) through the ADCEB-ADNEC Joint Fund.

The joint fund is a significant development in the emirate's bid to position itself as a leading global destination for business events. With the financial incentives and support on offer, corporate meeting planners and incentive houses now have added motivation to choose Abu Dhabi for their next event. This partnership between ADCEB and ADNEC Group is a clear demonstration of the government's commitment to harnessing public-private partnerships to drive increased B2B events and incentive travel in Abu Dhabi.

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